You bet. If Comcast and Zappos can do it you should do it as well. Make sure that your business website includes a way for people to follow you on Twitter. Also make sure that everyone knows they can request support or ask questions on Twitter, as well as expect a response when they do.
You will seem much more in touch and responsive to the needs and interests of your customers. In addition you will have the added opportunity to find out what there interests are and provide information that will fill there needs. If you don’t have a Twitter account linked with your website and blog then you should get that stated today. Twitter can fill a huge gap in your customer communications and let you build real relationships with your customers. When you do that you will have happy customers and they will advertise your company for you. Viral Twitter posts can become word of mouth recommendations very quickly in this kind of situation.
So get your business on Twitter and start building relationships today!
