If you sell a useful product and have a nice looking website, you might be wondering why don’t I have more traffic on my website?
This common problem takes some work, but can be fixed. The solution starts with the way you and I as website owners think. We are often thinking like a store owner instead we need to think like a customer. Ask yourself this, what do I want from a website I am buying a product on?
Let’s illustrate it this way. Let’s say that you walk into a giant discount home and garden warehouse store, what is the one thing that you can never find that you need? Some customer service, right! A salesperson to help you find just what you need to fix the problem you have. You just need a little help and information. Instead you see row after row of products and no clue which one fills your need the best. It could have the best price in the world and be right in front of us and we wouldn’t know. We have all been there.
People feel the same way about websites that don’t give helpful information, or a way to ask a question and get a quick informative reply. If you build a website from a customer’s perspective, giving attention to providing high quality information, you will see results. Search engines and the people who visit your site will find real value and you will get more traffic as a result.
Some specific ways that you can do that are:
• Incorporating a blog into your website.
• Make regular and informative posts that could really help someone.
• Create a high quality Opt in newsletter with helpful information and tips
• Respond quickly when a visitor asks a question
Doing these things is definitely more work than an introductory home page and a shopping cart with descriptions. At the same time it will be much more successful. Try some of these changes and see for yourself.
