Followers, why do you want them? For business it is a remarkable way to know your customers, what they want, need, and don’t like. This can lead you to more positive exposure, and loyal satisfied customers. The more people you have following you the more you benefit it is that simple.
The next question is then, how do you get these followers? We are going to talk about a few specifics, and some important principles, in the next post on this subject I will share more specific tools and strategies. One of the very first things you need to do is promote your Twitter profile on your website, blog, and other social media sites. Think of it as any website that you would direct traffic to. I have seen a lot of cable channels and specific shows ask for followers on twitter, you and I should be doing the same thing with the means at our disposal.
Content is king and you need quality content in your tweets. It is true that we only have 140 characters but that is why you have to make every one count. Now don’t over think this, just put up good quality without, being overbearing commercial. Try broadcasting important events and information that your customers would benefit from not transparent self promotion. You could run a simple poll on a topic, or even product preferences, on products you offer. I am not saying that you shouldn’t promote your company and products you should. However not with every Tweet and not without a real value to the readers in terms of information not just a sales pitch. Keep on working with twitter you will see benefits.
