How much flash to put into a website can often be confusing. Truthfully there are many different opinions about flash content in a website. Some sites are entirely composed of Flash. Certainly it gives you freedom and abilities on a website that would be difficult if not impossible to achieve otherwise. However the question remains what is the best thing to do?
It may seem to be a cop out answer but it depends on what you want to accomplish. If you are creating a sales website that will depend on organic search from the search engines that you will not want to use a 100% Flash website. Why? Because despite search engine advances they just don’t spider flash well, and they can’t examine the content hence you won’t rank as well as if you had plain text content.
If instead you are getting traffic through other means and ranking doesn’t matter to the site you are building you can use all flash if you want to.
I like to use a combination. Since content is king I like to have a lot of good solid content, then embed flash components as I might like to use. The advantage is you get spidered well it won’t affect your rankings and you get the benefit of things only flash can do. Be balanced with your use of flash and get the best effects for you efforts.
